The UGC Playbook

Guides for brands working with creators.

Straight answers on hiring, briefing, pricing and usage rights, plus the ad formats I see convert, with real examples from my own work.

HiringHow to Hire a UGC Creator in Canada: A Guide for BrandsWant to hire a UGC creator in Canada? A Toronto creator explains where to find Canadian UGC creators, how to vet them, red flags and what to send. 7 min readRead

PricingHow Much Does UGC Cost? What Brands Should Budget ForHow much does UGC cost in 2026? A Toronto UGC creator breaks down UGC rates, pricing models, usage rights and add-ons so brands can budget with confidence. 7 min readRead
Formats7 UGC Ad Formats That Sell Skincare and Beauty Products7 UGC ad formats for skincare and beauty brands, with hook ideas, real creator video examples, testing tips and claim compliance notes. 7 min readRead
AppsUGC App Ads: How to Make Creator Videos That Drive InstallsHow to make UGC app ads that drive installs: show the app fast, pair screen recordings with face-cam, pick the right format and keep claims compliant. 7 min readRead
BriefsHow to Write a UGC Brief Creators Love (Free Template)Free UGC brief template plus what to include: one key benefit, audience, claims, hooks, deliverables and usage rights. From a Toronto UGC creator. 6 min readRead
RightsUGC Usage Rights, Whitelisting and Spark Ads, ExplainedUGC usage rights explained: organic vs paid, duration, territory, exclusivity, raw footage, Meta partnership ads and TikTok Spark Ads, plus a checklist. 7 min readRead
StrategyUGC vs Influencer Marketing: What's the Difference, and Which Does Your Brand Need?UGC vs influencer marketing, explained by a UGC creator: who owns the content, how pricing differs, when to use each, and how to combine them. 7 min readRead